How to Do More Meaningful Work in Value Props

A value prop is a simple statement that helps describe what benefit a potential customer might get from using a specific product or service over another. It serves as a foundation for really any public comms and marketing that you might do because it's telling your customer again, why they should choose your offering over a competitor. At the heart of a lot of these things is this idea of a value proposition. I hope everyone today is going to leave with some tangible ways that you can do more meaningful work in value props.