The form factor is great, it's light, you forget about it. We get a signal directly from the digital artery, which is a much louder signal for the sensors to pick up. The breakdown of all these devices in my opinion is when they try to move from here's your raw data to here's your score and so on. And I think we're in the early phases of this whole journey right now. It will go bigger than social use and getting, you know, having gauges of how much people are moving around or what their sleep patterns are.

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