198: The Anatomy of a Cold Call
The Predictable Revenue Podcast
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Preparing for a Cold Call
Sally Kohn: How do you prepare for a session or an individual call? Do you do pre-call research? What's your, yeah, what do you do to prepare? So honestly, okay. I don't prepare a lot for each individual. And the reason why is in my head, if I think too much about it, I'm probably not going to do something. But whether the research or the preparation that I am doing is really understanding the personas. If I understand like their roles, their responsibilities, their challenges, then I can speak their language.
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