This chapter explores the differences in profit margins and production between seed oils and extra virgin olive oil. It emphasizes that while seed oils may be cheaper to produce and more profitable, they are not essential for the health benefits of the Mediterranean diet. The chapter also includes a personal recommendation for Element, an electrolyte powder, during an ad spot.
Nicholas Coleman is an internationally-renowned olive oil expert, educator, and speaker. He is the co-founder of Grove and Vine (use code "Genius23" for $20 off a 375ml or 1500ml membership), a bespoke full-service olive oil procurement center.
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