Rebuild Marketing Around the Core

We've talked with a bunch of great folks. To help you improve GTM performance, we've distilled it into 4 things top teams are doing today.

And... we've added a bonus, so it's really 5.

• (00:00) - Introduction
• (02:32) - What the great teams are doing
• (03:35) - More AEs doesn't mean more deals
• (08:31) - Unblend the funnel and optimize resource allocation
• (13:43) - Focus on the skill level
• (18:03) - The parking lot exercise
• (23:59) - Continuous improvement