How Do We Know What We Really Want?

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Kanawere: How do we know what we really want? You know, what does that even mean? If i've been being influenced since the moment i was born by what's around me, how do we get to what is for us? Kanawere: We need to be more aware of how influence works so we can pick our head up and go, wow. Abut recognizing these channels because i want to make a completely independent decision requires more work.

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.

In this episode, Eric and Jonah discuss his book, The Catalyst: How to Change Anyone's Mind.

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Jonah Berger and I Discuss How to Change Anyone's Mind and …

His book, The Catalyst: How to Change Anyone's Mind
How people change
That most decisions that we make are shaped by other people
The major mistake most of us make when it comes to trying to change behavior in ourselves and others
How to create change by reducing the barriers and energy required
Feeling like we should do something vs because we want to do something
People's zones of acceptance and rejection
What it means to "highlight a gap" and how it can help us change
How the costs of change often come due before the benefits of change are experienced
What factors drive Identification vs Differentiation

Jonah Berger Links:

Jonah's Website

Twitter

Instagram

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If you enjoyed this conversation with Jonah Berger, you might also enjoy these other episodes:

Mimetic Desires in Everyday Life with Luke Burgis

Effectively Thinking Ahead with Bina Venkataraman

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