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S1E6 - Moonshot Marketing and how to place bets
Growth Vault
The Anti Moonshot Marketing
Mike and Aaron from Recart have shut up pans about white papers. They say they're just there to build points of authority when people ask for something. Mike: I think this is literally like the anti moonshot marketing because it's been done forever. The biggest mistake you can make is looking at HubSpot as a comp, he says.
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