Building Customer Relationships on the Web

In around 20 ten, near the end of the growth curve for the world wide web, connecting with esss on line as a consumer started to make for a pretty crappy, spamy and a transactional experience. The channel was over optimized, maybe even dehumanized. And we needed a better way to talk to while working out of three f e, a coffee shop run by colin harman. They started to ask themselves, was that kind of human connection even possible for on line businesses? All businesses ultimately depend on some form of loyalty. We realized all businesses need of positive custom experience, and the tooling just wasn't there.