5min chapter

B2B Revenue Vitals cover image

RV 73 - Demand Generation Essentials | B2B Insiders

B2B Revenue Vitals

CHAPTER

How to Change the Mindset of Your Marketing Team

The 2010 to 2020 pretty much a lot of all the marketing discussions were based on tactics. There was no marketing teams that were doing full funnel tracking zero. And so we have these people that think that it was easy to attribute ROI back then and it's notROI at all.

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