RV 73 - Demand Generation Essentials | B2B Insiders
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How to Change the Mindset of Your Marketing Team
The 2010 to 2020 pretty much a lot of all the marketing discussions were based on tactics. There was no marketing teams that were doing full funnel tracking zero. And so we have these people that think that it was easy to attribute ROI back then and it's notROI at all.
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