Experience Design - The Challenge of Communicating With Stakeholders

Dan: It's easy to get caught up on the bling aspects of something and not necessarily focus enough on what's going on behind the scenes. He says experience design is an eternal struggle, but it's getting better because more people outside the industry are interested in at least the dividends that can be made from focusing on experiences. "There's a big difference between something being not complicated and something being easy," he says.