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How to Make Your Thing the Best in the World
"Our goal was make the best behavior change resource in existence," he says. "I'm not really aiming to just get famous or something like that and just put out a bunch of stuff that might be useful for me, but not for the world" If you're doing all this time just to make yourself look good, which a lot of practitioners in the space do, then you're taking value from them, putting it into your head, to your lab. So hyper-focused, like just choosing the one thing you can be best at in the world. You can do that today. But I think what you do when I do is try to figure out the best in class for the