Growing in China, Is That Possible?

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Shanghai Disneyland would give Disney a further foothold in a society that was just starting to open up to Western culture on its own terms. China strictly limits how many foreign films play in their theaters. If Frozen 2 never makes it to Chinese theaters, you don't get Chinese kids dragging their parents to see Elson and alive in the park. The halo of the halo effect dims.

From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

Read a transcript of this interview at: https://mastersofscale.com/

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