The Product Hook for Pipod's Product Design

fitbogs trigger is the psychological need for certainty about how to exercise effectively. A major inflection point for our business happened in two thousand seventeen when we switched from a fremian model to a fully paid service. Premium was great in that it maximized weekly active users in the conversion funnel. O k, so now i want to talk about how we optimize our conversion retention and refurl around this hook. And starting conversion.