fitbogs trigger is the psychological need for certainty about how to exercise effectively. A major inflection point for our business happened in two thousand seventeen when we switched from a fremian model to a fully paid service. Premium was great in that it maximized weekly active users in the conversion funnel. O k, so now i want to talk about how we optimize our conversion retention and refurl around this hook. And starting conversion.
This episode reveals the product strategies of two of Jason's high-performing portfolio companies, Superhuman & Fitbod. First, Superhuman's Founder & CEO Rahul Vohra shares his 7 principles for improving products with game design (01:40), then Fitbod's CO-founder and Product Head Jesse Venticique describes how to optimize your product hook (20:08), and to wrap up, Jason brings the two together for a Q&A session (36:44). Pod Notes: http://bit.ly/e1214tnotes