8min chapter

Decoder with Nilay Patel cover image

Why Tubi CEO Anjali Sud thinks free TV can win again

Decoder with Nilay Patel

CHAPTER

Challenges and Strategies in Deploying a Product on Multiple Streaming Operating Systems

The chapter explores the complexities of optimizing a product for various streaming operating systems like Samsung Tizen, Apple tvOS, LG webOS, and Roku OS, requiring teams to focus on each system for scale and impact. It delves into negotiations with platforms regarding business models, advertising incorporation, and negotiating rates to balance user experience, content offering, and brand presence.

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