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124. Results-based pricing for Pilates, with Zenia Wood and Raphael Bender

Pilates Elephants

00:00

Do You Want to Get Over Your Back Pain?

People come for the result, they stay for the relationships and all those other benefits. They do love it after that time period. And that's when they become the loyal people who love Pilates. But we got to get them the result fast. Right? So if I can do 10 pushups now in six weeks, I can do 15 pushups, you increase my strength 50%. Bam. People love those definitive as well.

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