The Dark Truth Behind Ashton Hall’s Morning Routine w/ Matt Bernstein
Taylor Lorenz’s Power User
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The Evolution of Masculinity and Wellness Culture
This chapter explores the rise of male wellness influencers and their impact on societal perceptions of masculinity through a viral video showcasing an extravagant morning routine. It traces the historical evolution of masculine ideals from stoicism to modern self-care, while analyzing the cultural significance of self-help literature and lifestyle branding. The discussion highlights how contemporary behaviors reflect or parody past narratives of wealth and personal optimization.
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