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103 Creating a Customer Journey with Mike Lackman, CEO of Trade Coffee

Well Made

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Is Cannabis Going to Have the Same Problems as Coffee?

I'm sure it's too early to say. And even if you know, you probably won't tell me, but is this a model where you see it working well in things outside of coffee and that you imagine trade going beyond that someday? I mean, in this Socratic philosophy, I could imagine it in sort of cocktail party conversation. Yeah. There's a very plausible argument to make that cannabis is going to have the same problems that we're having. But when I think about Spotify as an analog for us, I don't necessarily think about replicating what they've done technically. What I think about is the kind of experience that they get for a consumer where they become synonymous with

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