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#157: Phill Agnew - The psychology MrBeast uses to hook you
Creator Science – Learn from today's top content creators
The Costly Signaling of Money
The more money you spend to communicate something, the more someone will pay attention to that communication. MrBeast is using a lot of this bias in his own way. He's constantly basically spending or showcasing spending an awful lot on his video. That seems irrational. If I had made that much money, I would definitely feel this temptation to bank a little bit more than the $6 million that he banked.
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