19min chapter

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Take-Two Interactive: GTA and NBA 2K - [Business Breakdowns, EP.124]

Business Breakdowns

CHAPTER

Challenges of Launching New Intellectual Property in the Gaming Industry

This chapter explores the difficulty of introducing new intellectual property (IP) that can compete with iconic gaming franchises like Call of Duty and Grand Theft Auto. It discusses the enormous budgets and marketing expenses required in the AAA gaming space, emphasizing the advantage of established IPs for big game developers. The chapter also touches on the publishing and distribution strategies of major companies like EA, Take Two, and Activision.

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