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Strategic Preparation: Win More with Mike Smith

Negotiate Anything

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How to Get a Better Understanding of What Moves You

CNN's Mike Downey talks about the importance of finding out a person's motivation. He says it can be difficult to get people to change their mind when you know so little, but if you're willing to work hard and think through what they are trying to say, then you might have a better shot at getting them on your side. "If we don't knowwh what it really motivates and what their real pain is, ands it's harder to do that," he says.

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