Ecommerce Playbook: Numbers, Struggles & Growth cover image

CMOs: Stop Measuring, Start Creating Moments

Ecommerce Playbook: Numbers, Struggles & Growth

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Harnessing Authentic Engagement for Brand Awareness

This chapter explores a brand that achieved 10 million impressions in a weekend by leveraging employee-driven content during a live event. It emphasizes the significance of authentic storytelling in building community and humanizing brands, with a notable example of challenging traditional gender norms in fashion.

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