The Importance of Integrity in Business

We bootstrap company up until that point, which meaning that, not, I'm paying for it basically. Like propped up by directors loans. The inventory was donated to hospices for, for, there was a connection via someone at our 3PL at the time, whose mother was in hospice. And they said, we need this stuff all the time. We have to do this because that's the right thing to do. Um, and what I'd always done is invest. This is the thing. It's like, know your target. You know what you're shooting at. And then you can take a better shot. So I researched, betting companies of acquiring customers,

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