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29min chapter
Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin
Marketing Against The Grain
Founders as Marketers and Common Mistakes by Executives
The chapter explores the importance of founders being marketers and the common mistakes made by executives like CROs and CMOs in implementing marketing strategies. It emphasizes adapting to what works, being open-minded and customer-centric in marketing for startups, and hiring leaders who understand unique marketing nuances.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode