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The Powerful Alternative To The Addictive Nicotine Pouch Craze with Matt Wan from Sett

Optimal Performance

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Evolving Brand Insights in Nicotine Alternatives

This chapter explores the journey of brand development for a new nicotine product, highlighting shifts in understanding customer demographics beyond initial assumptions. The discussion emphasizes the diverse user base, the challenges of changing perceptions around nicotine, and the importance of mindset and personal choice in achieving better health outcomes.

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