Boris Johnson's Cash Dash
The Rest Is Entertainment
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The Musical Sequel Dilemma
This chapter explores the complexities of developing and marketing a sequel transitioning into a musical format, examining production choices and audience reactions. It critiques the film industry's struggle with innovation amidst franchise filmmaking, while contrasting successful projects like 'Joker' with underperforming blockbusters. The discussion highlights the unpredictable nature of success in entertainment, emphasizing strategic risk-taking in the face of studio skepticism.
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