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CEOs in Sales Tech - Strategies from the Outsourced SDR Trenches

The Sales Technology Podcast

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Introduction

Exploring the CEO's transition from a sales development service to Lasso.ai, showcasing their use of technology like OpenAI and AWS. Insights shared on top-of-funnel acceleration, research, copywriting, and outbound experimentation for booking meetings, leading to over $7 billion in pipeline bookings.

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