The Journey to Starting a Marketing Agency and the Importance of an Outside Perspective

Discover the speaker's transition from being in bands to starting a marketing agency, with insights into the role of marketing agencies, their various functions, and the benefits they bring to companies with in-house marketing departments.

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In this MI Rewind Episode, Robert Leonard chats with Jason Harris about what it means to be an “influencer,” the four principles for being a master influencer, how personal character is more important than facts and arguments when it comes to persuasion, all the ways empathy plays into business, and much, much more!

IN THIS EPISODE, YOU’LL LEARN:

00:00 - Intro

19:41 - All the ways that empathy plays into business and persuasion.

23:18 - 11 habits of Jason that will help people become authentically persuasive.

37:53 - How Jason’s version of persuasion, The Soulful Art of Persuasion, differs from Dr. Robert Cialdini’s Psychology of Persuasion.

40:32 - What habit or principle Jason follows in his life that has had a big impact on his success and what the most influential book is in his life.

46:15 - What one action should listeners take after listening to this episode that can help improve their life, career, or business?

And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

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Recommended Book: The Soulful Art of Persuasion by Jason Harris.
Recommended Book: Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini.
Recommended Book: Measure What Matters by John Doerr.
Recommended Book: The New Rules of Marketing and PR by David Meerman Scott.
Recommended Book: The Sun Also Rises by Ernest Hemingway.
Recommended Book: The Old Man and the Sea by Ernest Hemingway.
Check out the books mentioned in the podcast here.

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