Why Do You Love Socks?

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Austin reef: I thought we could create a brand of men's basics clothing that we could run on the side socks underwear t-shirts, you know, like that stuff all kind of gross and guys never change that. But they also may not want to wear us like plain back black socks. It's like, what if you can make undershirts and boxers and socks that are like a little bit cooler than plain black, right? That was a dream for a different day. Maybe I'll try that again at some point or I will try that at some point. And thank you so much for your time. Austin Reef: We close off these podcasts with a challenge for people a

Austin Rief is the cofounder and CEO of Morning Brew - a daily newsletter with over 4 million subscribers.

In this conversation, Austin spoke about his content diet, who he admires, the one podcast everyone needs to listen to if they’re creating a startup, why he’s taking Twitter seriously in 2023, and much more.

(0:00) Intro

(2:30) Running A Successful Business

(5:25) Stumbling Across Instagram Story Ad

(7:18) MrBeast

(11:23) Justin Bieber

(12:35) Parasocial Relationships

(15:34) Saying No

(17:50) What Makes For Great Content

(21:20) Taking Twitter Seriously

(22:13) Who Does Austin Admire?

(25:25) Why Did Traction Get Austin So Excited?

(29:20) 80/20 Principle