Selling a Customized Solution

The business is changing right now with more of that customized private training. When you're selling a productized service, one of the challenges that you face as a sales person is engagement. It's like custom tailoring versus off the rack solutions. Both are viable business models but when you think of your experience in a store to buy a suit and going into a tailor to buy a custom made bespoke suit, those are entirely different experiences.