
S2E17: McKinsey Case Interview Example
Strategy Simplified
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The Cost to Produce and the Additional Benefit to the Orchard
So basically a study of technology innovation in the ag industry and there's a wide range of percentages. Basically, there's a benefit to the user, but then how do we price it as the question? And so the median number is one half. Okay. So here we have two separate calculations. One would be the cost to produce and then the second calculation is the additional benefit to the orchard.
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