#2 The Introduction
Winning the Challenger Sale
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How to Make a Great First Impression on a Cold Call
Jen, to me, it's all about being forward looking right. Like, you have to acknowledge the past, right? But I'd focus on quickly and efficiently figure out, all right, what's the root cause of the past issue? Mike: What about on a cold call when we're trying to make a great first impression but in an accelerated way? Should we be sparking interest by leading with insights or speaking more towards our product and ROI?
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