The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 791: CRO Confidential: How Codeium Built A Billion-Dollar AI Company and a Winning Sales Machine with VP of Worldwide Sales, Graham Moreno

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00

Scaling Sales: From Founders to VP of Global Sales

This chapter explores the evolution of a startup's sales environment as they transition from founder-led efforts to appointing a VP of global sales. It highlights key challenges such as the absence of a structured sales process and reliance on product demonstrations, along with strategies for improvement. The discussion emphasizes the importance of data-driven decision-making, the strategic hiring of sales talent, and fostering a strong sales culture to drive long-term success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app