The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 791: CRO Confidential: How Codeium Built A Billion-Dollar AI Company and a Winning Sales Machine with VP of Worldwide Sales, Graham Moreno

The Official SaaStr Podcast: SaaS | Founders | Investors

CHAPTER

Scaling Sales: From Founders to VP of Global Sales

This chapter explores the evolution of a startup's sales environment as they transition from founder-led efforts to appointing a VP of global sales. It highlights key challenges such as the absence of a structured sales process and reliance on product demonstrations, along with strategies for improvement. The discussion emphasizes the importance of data-driven decision-making, the strategic hiring of sales talent, and fostering a strong sales culture to drive long-term success.

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