John's Crisis Playbook

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The layoff component, the human factor, was the most momentous. John added a page about focusing on the future because he recognized that a crisis is also an opportunity to break away by identifying your own North Star and move forward. Great companies are built by near-death experiences. That's when you break away from your peers.

All great teams need to improvise under pressure, but underpinning this should be a set of tried-and-tested playbooks that let you orchestrate and replicate winning strategies. Cisco's John Chambers created a library of living playbooks — covering culture, acquisitions, crises, and more — to astounding effect as he took Cisco from a small tech supplier to the most valuable company on the planet.

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