Lando Lake's Trutera insights engine digs for insights beneath the surface of farming practices. Microsoft made a massive pledge to be carbon negative by 2030 and 2050. Lucas Fricki is sixth generation farmer on his family's farm near Ulysses, Nebraska. He says changing your tilling strategy means new farm equipment, new machines.
Too often, companies only focus on the type of scale that’s visible: massive campuses, thousands of workers, offices around the globe. But as Land O’Lakes proves, there are less conspicuous ways to scale – ways that supply your business with structural integrity. This is something CEO Beth Ford knows well. She’s strategically scaled Land O’Lakes – often beneath the surface of what the average consumer sees. As she puts it: “We have to treat our business like the ecosystem it is." Cameo appearances by: Tim Maltin (Titanic expert) and Lukas Fricke (farmer).
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