RV E1 - MUST LISTEN: The Pilot | Revenue Vitals
GTM Live
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Creating Micro Winds in Digital Marketing and Sales
Marketing and sales didn't change that much pre two thousand 16. Things have dramatically changed from two thousand 12 to two thousand 22. And we need to adjust how we think about generating revenue programms. Measurement complexity with i os 14 point five, the degradation of cookies and all these other things that are happening with the increase in privacy is creating massive measurement complexity. We've actually built a hero pipe line that will be able to standardize changes inside your castructure but more importantly, understand how you're performing relative to other companies. Most companies will define themselves in very different ways.
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