Why Science Is a Powerful Marketing Tool

"My lab is interested in pursuing how we can enhance cognition to improve quality of life." - Adam Gazzaley Dr. Adam Gazzaley (@adamgazz) obtained an M.D. and a Ph.D. in Neuroscience at the Mount Sinai School of Medicine in New York, then postdoctoral training in cognitive neuroscience at UC Berkeley. He is now the director of the Gazzaley Lab at UC San Francisco, a cognitive neuroscience laboratory. His recent studies go far beyond mere description — he and his lab are exploring neuroplasticity and how we can optimize cognitive abilities, even in healthy adults. So, what happens when you combine cognitive-focused video games with neurofeedback, magnetic and electrical stimulation, and even performance-enhancing drugs? Well, that’s just one of many things we cover in this conversation. As someone with Alzheimer's disease and Parkinson's disease on both sides of my family, I find Adam's work to be of incredible importance and promise. I hope this discussion blows your mind, in the best way possible. Enjoy! Show notes, links, and resources can be found at fourhourworkweek.com/podcast This podcast is brought to you by a new sponsor, LegalZoom. Matt Mullenweg (CEO of Automattic - now worth more than a billion dollars) first incorporated his company on LegalZoom. LegalZoom, which I've used myself, can help you with almost anything legal, including setting up a will, doing a proper trademark search, forming an LLC, setting up a non-profit, or finding simple cease-and-desist letter templates. LegalZoom is not a law firm, but they do have a network of independent attorneys available in most states. They can give you advice on the best way to get started, provide contract review, and otherwise help you run your business. Use the code "Tim" at checkout to get $10 off your next order. Take a gander at everything you can get for a fraction of what you'd expect -- LegalZoom.com This podcast is also brought to you by 99Designs, the world’s largest marketplace of graphic designers. Did you know I used 99Designs to rapid prototype the cover for The 4-Hour Body? Here are some of the impressive results. Click this link and get a free $99 upgrade. Give it a test run.. Thanks for listening!

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.

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