"From a purely practical function perspective, boxes are not the optimal choiceahaha. We we chose a box mostly for branding reasons," she says. "We want to make people feel like the rotine classic boxes,. And all the slight frustrations of ripping it accidentally as you open it that come with that sense in nastaljia"
Jason hits the recent restrictions on crypto from the U.S. and China, Robinhood allowing users to get in at IPO prices, and Antonio García Martínez's chat with Kara Swisher (1:15). Then in the main segment, Magic Soon Cereal Co-Founder Gabi Lewis discusses the difference between a good product and product-market fit (25:47), how Magic Spoon does influencer marketing (45:25), classic cereal flavors & more!