Exploring Retail Competition and Podcast Engagement

Sales forecasting is critical for retailers and restaurants. Paul Sill, the head of the Visionary Insights Group at JLL, explains how forecasting models are built and used. The episode also explores how internal and external data, including customer demographics, competitor data, and mobile data, are incorporated into predictive models to assist retailers in making informed real estate decisions.

James Cook is the Director of Retail Research in the Americas for JLL. 

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