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Customer Analytics 101

Private Equity Funcast

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The Value of Revenue in a Segment

The revenue industry is great to get at. What's the full wallet size at one Marriott Hotel or one hospital? So what do they spend on average on this product or service given the size of the property, in this case, if it's a hotel or a hospital? And then you can roll that up and aggregate it across however many properties there are. We got some data from the portfolio company or, you know, from the intended portfolio company. They go, wow, I think we all knew he had a crap load of guys going in, but it was a nice way to see what the crap load was actually like.

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