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Conversational UI
Alexa was not existing 10 years ago. There were very little out there that even kind of covered any of this stuff. We wanted to extend and make more available these complex things so that a non developer or a non telephony engineer can actually sit in a cockpit and play an active role in deciding what should happen when someone calls a business, for example. And we saw that that level of democratization was so successful that we quickly got pulled into the enterprise space.