Join me as I chat with Cody Schneider, where we go through a comprehensive marketing playbook for founders of "vibe-coded" startups, focusing on paid acquisition strategies that deliver immediate results. He walks through the exact process of setting up Google Ads campaigns with proper keyword targeting and conversion tracking, then explains how to create effective Facebook/Instagram ads using AI-generated content. The emphasis throughout is on testing multiple creative variations and optimizing for actual conversions.
Timestamps:
00:00 - Intro
03:29 - Validate Demand
07:00 - Google Ads Overview
11:43 - Finding Keywords
15:59 - Setting Up Google Ads Campaign
17:16 - Landing page best practices
19:25 - Google Tag Manager Tutorial
24:38 - Why RUN Paid Ads
28:29 - How to structure the funnel
31:04 - Meta Ads Overview
33:26 - Finding Pain Points with Perplexity
34:25 - Writing the script for the Ad
40:34 - Creating AI avatar with HeyGen and ElevenLabs
44:01 - Setting Conversion Tracking for Meta Ads
46:04 - Setting Conversion Tracking for Meta Ads
Key Points:
• Focus on transactional marketing (immediate signups) when starting out rather than long-term strategies like SEO
• Google Ads setup with phrase match keywords and conversion tracking is essential for SaaS products
• Facebook/Instagram ads work differently than search ads - they disrupt users rather than fulfill search intent
• AI avatar videos with compelling hooks perform best for SaaS marketing currently
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL
Cody’s startup: https://www.graphed.com
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx
