The Dangers of a One-Size-Fits-All Marketing Approach

Some of the “smart moves” founders make might be signs of hidden resistance. This week, Dan and Ian break down 10 behaviors that can quietly kill momentum, from expanding marketing channels too early to pausing sales during busy stretches. They also dive into why scaling too soon backfires, the hidden risks of declining assets, and what happens when you delay building management layers.

CHAPTERS

(00:00:13) Introduction
(00:01:09) Understanding Resistance in Business and In Life
(00:04:51) A Balanced Marketing Diet (Finally!)
(00:09:15) Pause Selling Because We’re So Busy!
(00:12:03) Keeping Team Members Maximally Busy
(00:16:08) Cutting a Clever Deal With a Declining Asset
(00:20:47) I Simply Won’t Do ideas That Don’t Scale!
(00:25:01) I’m Going to Quit My Job!
(00:28:04) The Myth of the Great Idea
(00:32:11) I’m Re-Investing In My Product!
(00:35:38) Building an Audience: Start With The Basics
(00:38:33) Should I Build Out a Management Layer? Tempting!

CONNECT
Dan “at” tropicalmba dot com
Ian “at” tropicalmba dot com

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