#176 - Why food cravings are killing us, and how to stop them | Mark Schatzker & Dr. Casey Means
LEVELS – A Whole New Level
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I'm Calling the Cops, Is That Correct?
When there is a mismatch between what the brain thinks the stomach's going to be getting based on taste and other sensory cues, it actually changes the way we metabolize food. That experiment with the maladrexation and the sweet drink, 75 calories versus 150 calories with the same sweetness is so interesting. We see that when the signal doesn't match the nutrition, things don't work. But one of the things I find so interesting about this is how surprisingly we find this because we've been so conditioned to think that taste and flavor is frivolous and unrelated to this important business of nutrition.
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