2min chapter

The Rich Roll Podcast cover image

The Elite Ironman Who Survived a Mid-Race Heart Attack: Tim O'Donnell on Mental Fitness, His Brush with Death & Finding Joy In Training

The Rich Roll Podcast

CHAPTER

The Importance of Sponsorships Outside of Prize Money

"It's incumbent upon the athlete to go out and get their own sponsorships outside of prize money," he says. "If you want to generate revenue off of selling the sport as entertainment, you got to bring it in a lot more" The Iron Man World Championship is being broadcast on NBC this weekend.

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