2min chapter

Founders cover image

#116 Sam Bronfman (Seagram's and the Bronfman family dynasty)

Founders

CHAPTER

The Barbell Strategy

The two titans of the liquor industry appeared remarkably alike. Both were self-made men of Jewish background. Neither had a modest view of their own achievements. The novel, the view from the 40th floor, had a leading character that was modeled upon both Sam and Lou. In a revealing scene, the character tongue lashes his sons with a speech that either of the tomb rivals might have uttered.

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