S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
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The Importance of Consequences
"I wasn't really expecting this. You know, back in my mind, maybe another five or 10 years," he says. "It's not just the whole point. It's nice to receive a windfall sum like this, but it's then the consequence and the impact of doing that" He adds: "By any margin, this was a fabulous proposition to the power of us."
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