3min chapter

Gain Grow Retain cover image

Effortless Experience

Gain Grow Retain

CHAPTER

How to Reduce Friction in Marketing

The idea of being easy to do business with is not just true in customer service, where the thing you bought doesn't work. In marketing for years, we would put friction because that would help us with our business metric. If I can reduce that effort, that actually helps us from a sales perspective and reduces our CAC. It's gotten picked up by product teams too who want to know how to design easier to use products like iPhone.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode