The idea of being easy to do business with is not just true in customer service, where the thing you bought doesn't work. In marketing for years, we would put friction because that would help us with our business metric. If I can reduce that effort, that actually helps us from a sales perspective and reduces our CAC. It's gotten picked up by product teams too who want to know how to design easier to use products like iPhone.
Going above and beyond for your customers seems like a no-brainer, but is it really?
Data shows that performing 'Hail Mary's' for your customer doesn't have any greater impact than simply meeting their needs.
Matt Dixon shares some tips on what you should be focusing on, and the good news is it is relatively inexpensive in terms of money, time, and resources.
We need to move our customers from signature to value as quickly and efficiently as possible. Allowing your CS team to focus on making the customer journey as painless as possible results in a bigger impact on customers and your bottom line.
Connect with Matt here
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