The Role of Due Diligence in Negotiation

The first part is understanding what you need and why, in what you believe. If you're asking for the price to be a million dollars, can you justify it? That's always very important. The other part of due diligence is understand who you're negotiating with. Start to understand what's important to them. Where are they from? What types of things might they be thinking about going into the negotiation? Or have they done deals in the past, and how have they done other deals? Stol: "It really goes doing your home work to understand what you want and understand what they want"