Building Your SaaS for the Right Persona with Sujan Patel of Mailshake
SaaS Origin Stories
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The Importance of Avoiding Noise
I think the biggest insight here is like avoid the noise. You have too many people in and there was too much noise. And then when we realized that we didn't do anything about it because we were worried about losing revenue, by the time we realized these founders and Silo-Prenuers were not the right customer, we were already making over a million dollars a year from this customer segment. So in hindsight, I should have said not building for this customer. But, you know, in hindsight, it was like a 10 million dollar mistake and we could have been the billion dollar space sales engagement we're in.
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