How Square Little a Cube Can Change Water

The cube is the smallest possible shape there is, we call our cubes micro drinks. They're so small that you can drop them into any kind of bottle. And they also stay at the bottom of the glass when they dissolve. So it's very elegant because it doesn't float around in the water as the water surpasses the shape. It took us two years to actually develop. We had to spend a lot of time on R&D to actually make it. But then once we launched on the market later in 2017, it went really quickly.